5 Challenges and Opportunities Facing Retailers Establishing a Global E-Commerce Supply Chain
By
Craig Meyer
and Kris Bjorson
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The road to global e-commerce success can be an uphill climb for retailers entering an international market for the first time. As a retailer seeks to establish an omnichannel supply chain and distribution network in new regions, there are compelling opportunities — and also challenges. One thing the industry agrees on: it's worth it.
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