Shop Talk: Tips for Confirming Email Sign-Ups

Send your emails from a real person, not a department. Use an address that users can respond to, not noreplies@your
company.com. And be sure to regularly check that box and respond to any messages.

DO set up a welcome campaign. This is one of the best trigger series you can do. Develop a plan to introduce your company and its products/services to the user over a two-week to three-week period. Usually this can be done with three emails to eight emails, depending on how much you have to say. Like an initial thank-you email, this series should be an introduction to everything the user needs to know about you … and then some. Don't be afraid to be provocative, aggressive and salesy. Your welcome series will have an impact on how long the user stays on your list — if it's interesting — and proves there are great things to come. In short, the user will want to stick with you. (In fact, companies that have an 18-month churn cycle often find a solid welcome series can give them another five months to seven months of subscriber life.)