Shop Talk: Tips for Confirming Email Sign-Ups

DO send an immediate email thanking users for signing up for your emails. Thank them first, then set their expectations. Tell them what kinds of things they can expect to hear from you, remind them of your unique selling position and your benefits. Mention a few products or services you think they should look at, and even consider encouraging them to pass along the email to a friend or colleague they think would be interested in learning more about you.