Shop Talk: Best Practices for Using Google Product Search

1. know how your brand affects pricing and service;
2. analyze price gap and the point of diminishing returns for click costs;
3. be competitive where you can win; and
4. track your results and make adjustments as opportunities 
change quickly.

A few best practices can help you do more with GPS. First, ensure you offer unique, relevant information to the searcher's query. Avoid wasted click costs by excluding irrelevant offerings.