Shop Talk: Best Practices for Using Google Product Search

Also consider what product search means for search engines. Embedding product search results in search engine results pages (SERPs) creates more opportunities to collect revenue from product clicks (these companies get paid on a cost-per-click basis). With greater diversity in product results and information, search volume increases significantly, boosting impressions and therefore paid ad clicks. Retailers can spend more, so it's important to ensure the extra spend boosts results. Here are key considerations to efficiently leverage shopping feeds: