Best Practices With Google Product Search

By Chris Aburime and Gary Allen

Said on the Web

"I've no doubt that mobile coupon offerings and usage will continue to rise, but I don't foresee the extinction of the printed coupon. At least, not until printed money becomes extinct. At that point, it'll be all digital, all the time."
Cynthia Boris, Marketing Pilgrim blog, Sept. 7

"To the average mobile phone user, the idea of brands interacting via text messages is somewhat of a turn-off. Text messages are more private — usually coming from the people that matter to us most in life with some kind of information we need to process right away. To put that kind of "immediate attention" and interruption power into the hands of major companies is often  undesirable."
Kristen Gregory, Bronto Blog, Sept. 7

"The next time some pundit tells you, 'Brands that aren't engaged in social media will be killed by those that are,'  just laugh."
Tweeted by @Note_to_CMO, Sept. 6

"When people talk about integrating all channels, they make one major assumption — they assume the customer is the same."
Tweeted by @minethatdata, Sept. 2

Q: "The competitive shopping marketplace is really changing with the advent of Google Product Search, which encourages consumers to make split-second decisions based on price. Are shoppers changing the way they make purchasing decisions based on search shopping feeds like Google Product Search? What are some practices around how to reach shoppers in this new environment?"  
— Julia Gilbert, vice president of marketing, DR Power Equipment