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Joe Keenan
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In the same way that PeggyBank is recommending its customers use social media to share its products with family and friends, the retailer is also using the channel to promote its service. PeggyBank has a Facebook page, Twitter account and YouTube channel to help it engage consumers, answer their questions, publicize special offers and post company news, among other things.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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