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Joe Keenan
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Social Media for Grandparents
A target audience for PeggyBank is the 50-and-older crowd.
"We're excited to make the PeggyBank technology available to all online users, especially those age 50 and older, which is the fastest growing demographic for Facebook and social media," said Marcia Kapustin, PeggyBank's president and COO, in the company press release. "The demand for a service like this is increasing rapidly. Instead of just sharing photos and video of personal events that happened in the digital age, you now have the ability to share events from decades prior — photos of your grandparents or video footage from your parents' wedding, for example. The concept of PeggyBank opens up many opportunities for content."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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