Check it Out: Will Fits.me Fit Me?

Returns are a big issue for any retailer, and virtual fitting rooms are likely to decrease returns. In fact, Quelle, an online retailer in Germany, did a trial run with Fits.me and saw its returns decrease by 28 percent — on top of the increase it saw in sales. Retailers that use virtual fitting rooms will most likely see their return rates improve during the upcoming holiday season as well. With measurements in hand, for example, Mom can pick out a shirt for you and know it fits. (Chances are, Mom knows your measurements.) One thing you still can't measure with a virtual fitting room, unfortunately, is good taste. Or the quality of the material being purchased. I bought a bathing suit online last September, and it fit me fine without using a virtual fitting room. The lining, however, wasn't what I expected. Differences in product materials and other details like that can and probably will be overlooked with virtual fitting rooms.