Shop Talk: Best Practices for Selling on Amazon

Search Terms
When you're thinking about search terms for your products on Amazon, there are some crucial points to remember. First, Amazon's system already searches words in some of your product information, so you don't need to repeat the following:

• title;
• brand;
• designer;
• manufacturer; and
• manufacturer part number and standard product ID (UPC, EAN, GTIN).

Amazon doesn't search within bullet points and descriptions, so those are often words to consider.