Best Practices for Selling on Amazon

By Jennifer Artabane

Said on the Web

"Some merchants tend to view coupon affiliates as a 'nightmare.' The visitors they refer almost never pay the full price, plus, in addition to the discount, the merchant has to pay a part of the final price back to the affiliate in commissions."
Linda Bustos, Get Elastic Ecommerce Blog, April 8

"Who owns social media? It's not about ownership, says @boughb, it's about leadership."
Tweeted by @DavidBThomas, April 8

"As creative and interesting QR codes are, I'm a bit skeptical in terms of mass adoption. For some reason, I can't imagine consumer behavior changing to start scanning codes for things when they could just search or enter a URL."
Lee Odden, TopRank Online Marketing Blog, April 7

"For individuals, Social Media works. For bigger brands, SM needs to start generating sales. Imagine if search yielded results like SM?"
Tweeted by @minethatdata, April 6

"Twitter Chat conversations can be quite overwhelming; especially at first. The Twitter platform is an interesting place to hold any conversation because of its innate constraints, it is built for speed and economy."
Angela Maiers, Social Media Explorer blog, April 6

Q: "My company is looking into becoming a third-party seller on Amazon.com. I'd love to hear some best practices around this. Any ideas? Thanks!"
— Alison French, e-commerce product director, DJO Global

A: The key to success on Amazon is understanding and abiding by best practices to make sure your product listings aren't only found by shoppers, but also appeal to shoppers. Most importantly, learn how to optimize search terms, product descriptions, details, images and more to position your products to sell on Amazon.

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