Check it Out: Let it Snow, Let it Snow, Let it Snow

"We knew with the pending snowstorm that millions of people might be snowed in, and chances were pretty good that they'd be online," says Michele Casper, public relations director for Lands' End. "We saw the Twitter party as a great way to interact with our customers, share stories and 'TwitPics' of the snow, with all the benefits that come from good relationships with customers."