Check it Out: Let it Snow, Let it Snow, Let it Snow
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Joe Keenan
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Check out the press release I received from Lands' End on Feb. 1, a day in advance of the event: "In anticipation of a snow day for millions on Wednesday, Feb. 2, 2011, Lands' End is launching a campaign to engage with those that want to log online while snowed in. From Facebook contests at www.facebook.com/landsend to a 'Twitter Storm' of activities, questions and giveaways at @LandsEndPR on Twitter, the company is prepared to offer a flurry of activities for those with impending cabin fever."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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