Check it Out: Let it Snow, Let it Snow, Let it Snow

I know what you're thinking: What, is this guy nuts? Much of the nation is just beginning to see signs of life after digging and thawing out from one of the harshest winters on record, and he's asking for more snow? Well, not exactly.

I wanted to take the opportunity in this space to highlight a truly unique and creative marketing campaign from Lands' End (and it just so happens to involve snow).