Strategy: Catalog Cost Cutting ’08, Part 2

In-line co-mailing requires a minimum quantity of approximately 1 million books, with at least 200,000 copies from each participating catalog. Offline co-mailing benefits smaller mailings of around 500,000 books with 50,000 books or fewer per title.

Ten different catalog titles of 50,000 copies each might mail together for a combined co-mail pool of 500,000, for example. Ten to 20 different catalogs can mail together offline for savings of approximately 4 cents per catalog. Catalog printers have worked very hard to co-mail. They’ve invested in expensive equipment to offer this service so you can reduce your postage costs.