Strategy: Catalog Cost Cutting ’08, Part 2

4. Find a Co-Mailer
Co-mailing is the process of combining different catalogs into one mailstream so more of it qualifies for carrier route discounts.

There are two types of co-mailing; in-line and offline. In-line takes place on the bindery line. The catalog can be ink-jet imaged both inside on the order form and on the back cover. Offline co-mailing occurs after the catalog has been bound and only the back cover can be ink-jetted.