Strategy: Catalog Cost Cutting ’08, Part 2

3. Test Every Tweak
Before you jump to the slim-jim size for the savings, know that the catalog must also be tabbed or wafer-sealed to qualify for the letter rate. Having to break that seal has been known to reduce response rates by up to 7 percent. There is a market for slim jims, particularly in B-to-B. But just be sure to test it against your current trim size before making the change.