Strategy: Catalog Cost Cutting ’08, Part 2

A 64-page slim jim with 48 pages on 38-lb paper and 16 pages on 50-lb stock will cost less to mail than a traditional catalog by approximately $50 per thousand — or a nickle per book. It includes 4,214 square inches of selling space and weighs 2.88 ounces. The cost to print, bind and mail is approximately 46 cents each based on a print run of 500,000 copies.