Strategy: Catalog Cost Cutting ’08, Part 2

Whenever possible, move to a lighter stock to reduce weight and qualify for piece-rate mailings. Or adjust your trim size to accomplish the same.

2. Try a Slim Jim
Some catalogers continue to experiment with this letter-sized format to lower their postage costs. A slim-jim catalog needs to weigh 3 ounces or less and have at least a 50-lb text basis weight on the outside four pages to qualify at the letter rate. To qualify as a slim jim, the catalog also needs to measure 6 1/8 inches by 10 3/4 inches.