Strategy: Catalog Cost Cutting ’08, Part 2

1. Mail at the Piece Rate
A catalog weighing 3.3 ounces or less can qualify at the postal piece rate. If the catalog exceeds that weight, it must mail at the pound rate, which is higher. For example, a 72-page catalog measuring 8 inches x 10 1/2 inches with 64 pages on 30-lb paper and eight pages on 40-lb paper, and with no bind-in order form, could mail at the piece rate. Increasing the page count to 80 or using a heavier stock will cause the catalog to mail at the pound rate, increasing postage by approximately 10 percent. A 64-page catalog with 48 pages on 34-lb paper and 16 pages on 40-lb paper will also mail at the piece rate.