Strategy: Catalog Cost Cutting ’08, Part 2

Conclusion
A typical 64-page, 8 1/2 inches by 11 inches catalog costs approximately 60 cents per book, depending on quantity. Printing and paper account for 23 cents, while postage is in the neighborhood of 32 cents per book. The remaining 5 cents is for the ink-jet addressing, merge/purge expenses and bind-in order forms.