Strategy: Catalog Cost Cutting ’08, Part 2

In the beginning, co-mailing was only for larger mailings. Now offline co-mailing is for all mailers, regardless of the quantity they mail. Push your printer for co-mail opportunities. If it can’t co-mail, find a printer that does. There are fewer variables, such as trim size, ink-jet location and others, with offline vs. in-line co-mailing programs.