4 Ways to Optimize Your Website for Tablets

More and more consumers are turning to tablet devices to research products and ultimately make purchases. The New York Times recently reported that during the past holiday season tablets became popular tools for online shopping, with 75 percent of web shoppers making a purchase on their tablet. With the recent release of Apple’s newest iPad (and the tens of millions of those devices expected to be sold this year), it’s clear that “couch commerce” has arrived. To help consumers find their way around your tablet storefront, follow the four tips below to remove navigational and search barriers that can prevent them from fast, easy browsing and shopping.