4 Ways to Make the Most of Your Web Store

1. Wish lists. Time-starved shoppers often surf the web to comparison shop. A wish list provides them with an easy way to put a place marker on products they've reviewed and may want to see again. Wish lists are also an easy way to maintain a connection with indecisive browsers until they decide to buy, where they might otherwise be lost. A wish list also can serve as a gift registry, an excellent way to increase sales and recruit new customers from friends and family.