4 Ways to Make the Most of Your Web Store

As shoppers become more web savvy, their expectations become higher. An intuitive interface, secure payment options, time-saving features and ease of use all become as important as price.

There are a number of key features any web store should have to create a positive and memorable online shopping experience. I outline four of these below. In future articles, I'll explore each one in detail and provide pointers on how to deploy and integrate a web store into your existing operation.