4 Ways J.C. Penney Delivers a Compelling Shopping Experience

3. Strong executive support. Kelley stressed the importance of Penney's integrated business units. “You can't work in silos,” he said, noting that planning and allocation, merchandising, marketing, supply chain, and other segments continually work together to optimize inventory levels.

Senior management is involved in supporting all segments of the business. An example of the company's increased focus on employees is J.C. Penney University, its own in-house training program.