4 Ways to Improve Mobile Commerce Performance in 2015

Today, retailers know a lot about their customers, yet fail to properly integrate that data across channels to ensure that the mobile shopping experience is personal. For existing e-commerce customers, billing and shipping details should be personalized with the first mobile shopping visit to increase checkout ease and speed. Furthermore, the mobile browsing experience should provide fast and direct access to the product categories frequented by each customer, with relevant upsell and cross-sell options. Retailers with physical locations nearby should make it easy to promote in-store visits as an additional way to make a purchase.