4 Ways to Improve Mobile Commerce Performance in 2015

3. Manage inventory and promotions. Retailers also need to manage product inventory, particularly around promotions. This is particularly critical around peak shopping days like Black Friday, when thousands of shoppers put items in their shopping carts, many of which are never purchased. Determine a policy for how long items can be held in a shopping cart. Given the number of digital and physical commerce channels used today, retailers need to analyze and optimize inventory and promotions to ensure that performance is maximized to improve user experience and, ultimately, sales.