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4. Make helpful recommendations: Never underestimate the power of suggestion. When you're shopping in-store and an associate shows you the perfect shirt to go with the pants you've decided to buy, it's hard to say no. The same should be true while shopping online. If you aren't already bundling these excess products with complementary ones, then the least you could is recommend them when a shopper adds a related item to their cart or at checkout. Shoppers may not have those specific products on their mind, but suggesting them can be just what they need to give them a try.
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Angelica Valentine
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