4 Ways to Get Rid of Excess Inventory

3. Google Shopping campaigns: Product Listing Ads (PLAs) recently transitioned to Google Shopping campaigns, and that's definitely a win for retailers. Why? Well, now it's easier than ever to optimize bidding based on how much competitors are spending, how profitable a specific product is and more. Google Shopping is another channel on which your pricing is integral. There are numerous competitors offering the same products right next to yours, so take advantage of new hourly feed updates and reprice to keep conversions coming. CPC Strategy found retailers that use Google Shopping campaigns see nearly a 34 percent increase in revenue, so they're definitely worth trying when your aim is to clean out inventory.