4 Ways to Get Rid of Excess Inventory

2. Flash sales: Most of us have probably gotten emails from flash-deal sites before. They're excellent at creating a sense of urgency, and 73 percent of shoppers are influenced by discounts. Flash sales are so effective because they include a firm cutoff date to get recipients to click through to their site. Monetate found that flash-sale email click to open rates are 56 percent higher than other email campaigns. When retailers partner with flash-sale sites (e.g., Rue La La, Zulily), they also get access to a vast list of subscribers, significantly expanding their prospects. Why not give consumers a reason to click through to your site for a great deal that only lasts a short while? Your conversion rate and revenue sure won't complain about trying this one out.