4 Ways to Build a Successful E-Mail Marketing Strategy

By Reggie Brady

One company found that 15 percent of all its e-mail-generated sales resulted from this approach. Sales organizations can dynamically personalize messages from account reps to start building stronger relationships with customers.

4. The goal of any e-mail program should be to amaze and delight your customers. Techniques including simple animation, personalization and customer reviews should all be tested.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.