4 Ways to Build a Brand That Customers Will Love
In the opening session of NEMOA's directXchange conference in Boston yesterday, Moosejaw's CEO Eoin Comerford discussed how his brand has cultivated this passionate customer base. He left attendees with four tips on how they can build a brand that customers will love (and in some cases hate). But first you have to define your brand, Comerford said. To do so, ask yourself the following five questions:
- People:
- Eoin Comerford
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