4 Ways to Build a Brand That Customers Will Love

Few brands can illicit a cult-like following from their customers like Moosejaw has. Customers of the cross-channel retailer of outdoor apparel and gear have been known to take pictures with their Moosejaw flags on the tops of mountains, on vacation and even on their wedding day. They send emails to Moosejaw telling it that they're sorry for buying from their competitors ("it was a one-time thing and I'll make it up to you") and that receiving the brand's emails are the highlight of their week. Pretty impressive stuff.