4 Trends Driving Retailers in the New Age of Data

3. Increased speed of business: As data is generated instantly, retailers must learn to take advantage of real-time opportunities or fall behind the competition. With increased customer and business expectations, real-time decision making brings a competitive advantage. Consumers can connect on the go with smartphones and tablets, or make purchases on a website. Retailers have only minutes to integrate data about the consumer, such as purchase history or calls to customer service, in order to deliver the most relevant offers and messaging.