4 Trends Driving Retailers in the New Age of Data

To increase revenues and improve efficiency, retailers must proactively manage data to ensure the highest quality data is being used for business intelligence. By taking this route, costly mistakes can be avoided and smarter decision making can begin.

While this level of data management isn't a new concept among large enterprises, more midmarket companies are turning to data-driven marketing to drive business growth. With today's advanced technologies, data management solutions are much more accessible and easier to implement than in the past. Four key trends are also driving these midsized businesses to join retailers of all sizes in the quest for better data: