4 Trends Driving Retailers in the New Age of Data

Meanwhile, there are still organizations continuing to take a reactive approach to data management, acting only when something goes wrong — and it can go very wrong. For example, multiple messages sent to the wrong person damages customer relationships, revealing a need to improve customer information. Or horror stories like the 17,000 men who were identified as pregnant and received mailings for obstetric and prenatal exams by British hospitals.