4 Trends Driving Retailers in the New Age of Data

As data continues to grow at unprecedented speeds, retail organizations must embrace a data-driven mind-set to stay competitive. Considering that 90 percent of the world's data was created in the last two years, this won't be a curve that drops off. With the influx of bigger data and new types of data, retailers of all sizes increasingly depend on large sets of information to make better business decisions. Midsized retailers, now able to cross barriers to the new age of data, have fast become committed to discovering those insights and putting them to work for their operations and customer relationships.