4 Tips for Retailers to Keep Websites Secure in 2014

3. Weigh the risk and reward of your rules. As mentioned above, retailers are finding themselves in a bit of a tough spot when it comes to deciding which rules to implement. By updating too many rules, they can oversecure their sites, leading to false positives and the denial of legitimate traffic (and possible revenue). These users are either wrongfully blocked from the website or, if they're still allowed access, experience a much slower site.