4 Tips to Help B-to-B Marketers Capitalize on the American Recovery and Reinvestment Act

Institutions are safe havens in today's economic climate for B-to-B marketers. Some of the largest institutions in the U.S. include local governments, schools and health care systems. Although they aren't immune to recessions, they're more resistant than commercial business customers.

While businesses lose customers, institutions must continue to serve full populations. Schools must be open for students; hospitals and nursing homes must serve their patients; and government agencies must serve their patrons — in even greater quantities when times are tough.