4 Tips for Driving Sales on Twitter

4. Test, test, test. Whatever you do, don't forget to monitor the results of your efforts. Set up a dashboard before you start any campaign so you can have a clear sense of what you're testing and measuring. Test different days, messages, influencers and offers to see what's resonating with your audience and what's falling flat. And don't just look at how many times your link is getting clicked; pay attention to how frequently that click results in a user actually making a purchase. Collect the data, analyze it and optimize accordingly.