4 Tips for Driving Sales on Twitter

As Twitter embraces its new role as an e-commerce and mobile shopping player, brands would be wise to follow in the company's footsteps and start thinking more seriously about how to use the platform to drive sales. Here are four quick tips to help you get started:

1. Try limited-time offers and giveaways. Crimson Hexagon analyzed tweets about Halloween this year and found that Welch's was one of the top-mentioned Twitter handles. The reason? Welch's Fruit Snacks Halloween Giveaway spread like wildfire in the Twitterverse. Research from Twitter indicates that the majority of users would take advantage of a limited-time offer they learned about from a tweet. This makes sense, given the real-time nature of the platform.