4 Tips for Driving Sales on Twitter
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There's a reason for that. According to a recent report from Twitter, which uses data from my company, Crimson Hexagon, there was a significant correlation between conversation volume on Twitter and actual retail sales in 2013. For example, as the number of tweets about buying televisions increased on Twitter, so did the weekly sales volume of TVs. Same goes for laptops. Twitter is taking note of this trend. Back in September, the company announced that it was testing a "Buy" button to allow users to make purchases directly from a tweet.
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