4 Tips for Driving Sales on Twitter

Take Black Friday for example. In 2014, Twitter users posted more than 3.65 million tweets about Black Friday, nearly 2 million more than in 2011. More significantly, however, is the rise in the number of major retail brands dominating the Black Friday conversation. Four years ago, brands were pretty much MIA from the Black Friday chatter. Today, they're leading the charge, as you can see in this infographic.