4 Tips for Cross-Promoting E-Commerce Sites and Catalogs

4. Be flexible. Be able to update your site in short order. An increasing number of Web site builders and e-commerce platforms require little to no ability to perform Web coding. Simply cutting and pasting text, adding pricing, or clicking on photos is as complicated as it gets. But having the resources to shift offers and promotions quickly to respond to customer demands can better align the relationship between print and online.