4 Tips for Building a More Profitable Online Business

2. Expand your business with multiple storefronts. Multiple storefronts allow retailers to expand their business by tailoring different sites to different consumers. These storefronts may have entirely separate products, brands, customer databases, checkout and payment methods, shipping options, and so on. Determine the best setup for multiple storefronts by considering all business possibilities, including search engine optimization, navigation, usability and the shopping cart. Have one back-end system that can handle the logistics of each site at the click of a button to efficiently manage these storefronts.