4 Tips for a Branded Merchandise Strategy

3. Maximize return on investment. What do you want to accomplish at a store, sales associate or even an internal level with branded merchandise? How will this help with messaging? Asking these questions will help you evaluate the cost and plan a strategy that will be most effective in achieving the results you want. The more a promotional product relates to the target consumer, even if that consumer is your internal associate base, the higher chance of brand resonance and an increase in productivity and effectiveness of the merchandise.