4 Tips for a Branded Merchandise Strategy

2. Implement an effective strategy. Use creative, fun and lifestyle-branded merchandise to help reinforce the understanding in the recipient's mind that "this company gets me," such as Jack Link's Beef Jerky "Beard Hat Night" at the Seattle Mariners game in recognition of the beard trend happening with their target customer base. It may be fairly obvious, but it's worth stating: co-branding with well-known products, especially one that's popular among target customers, is a great strategy, as the affiliation can bring both strong brand recognition and perceived value.