4 Tips for a Branded Merchandise Strategy

However, to achieve optimal results with your branded merchandise, it's important to have a strategy in place that's tailored to the needs of your target customers. Here are some tips to make sure you use promotional products effectively:

1. Use items that carry a high usability and perceived value. The most popular items for trade shows and conferences are lifestyle products with functional elements — e.g., sportswear, power banks, chargers, "smart" bags and totes, drink ware, on-the-go health items. Make sure to take the experience beyond the booth during these events by doing room drops or having three related products that attendees can collect at three different stages of the event. Marry trendy participant gifts with brand personality and messaging to ensure recall recognition.