4 Strategies to Increase Direct Marketing Revenue and Build Your Brand

Creativity isn’t just about artistic elements, however. It’s also about finding innovative ways to help your customers find what they need, or finding ways to generate special interest for new product launches, best-sellers and other marketing priorities.

3. Speak to your customers as if you know them. Don’t get the idea that I'm trying to pass the “Dear Sue” stuff off as personal communication. Today’s highly evolved personalization capabilities — both in print and online — dovetail perfectly with good database marketing practices. Doing the up-front database work significantly improves the precision with which you can select customers and create specific offers to their preferences.